Bathstore supports its January sale with national TV campaign

(20/12/2006)

Bathstore has launched its first national TV ad campaign to support its forthcoming January sale. The 30-second commercials will run from Boxing Day in prime time slots on ITV1, ITV2, ITV3, C4, More4, Film4, Sky One, Discovery Channel, UKTV, Living TV and GMTV.

The national campaign focusses on its exclusive range of designer products, coupled with market leading prices. The campaign features the new Bathstore strapline 'now everyone can have a beautiful bathroom', underlining its promise to make dream bathrooms accessible for all.

Creatively, the ads will encourage footfall in store with the use of vibrant interior colours acting as backdrop to detail shots of designer baths, showers, basins, taps and accessories. The ad content reflects the layout and store environment of every Bathstore in the UK.

Bathstore has more than 150 stores focusing on quality products, knowledgeable staff and excellent customer care. The company sources and designs its own products and the Bathstore shopping environment has been carefully designed to give customers creative, practical and affordable interior solutions.

Related categories:  Bathroom Suites   Organisational changes   Residential applications   Shower curtain and enclosure