The rise in the popularity of digital mixer showers will benefit installers and consumers

(28/12/2009)

‘Luxury’ has long been the bathroom buzzword and consumers are now much more ‘product savvy’ thanks to the popularity of home improvement TV programmes and magazines. Indeed, with this media glamorising luxury bathrooms and encouraging people to create their own spa-like sanctuaries at home, it is hardly surprising that there has been a marked rise in the demand for designer bathroom products.

In the world of showers, this trend for ‘wow factor’ stylish products has coincided with the growing acceptance that people nowadays are ‘time-poor’, a direct result of today’s fast paced society and busier, more hectic lifestyles. Showers, therefore, have become a lifestyle-inspired choice, providing an instant, quick and refreshing bathing solution. However, as we already know, homeowners today are no longer content to purchase products based solely on functionality and are demanding even more from their showers than ever before.

At the same time emerging technologies are also having an impact on the shower market. As with many things in our day-to-day lives, digital technology is already playing an increasingly important role and new products are constantly emerging that promise to improve our lives one way or another at the flick of a switch. Whether that is intelligent wireless heating systems, home automation systems or Sky Plus, everything appears to be going digital.

This trend has not stopped at the bathroom door either. Digital mixer showers began appearing in manufacturers’ portfolios a few years ago, representing a real advance in the showering market. Initially, however, its high price tag meant that it was reserved for the top end of the market and the technology was somewhat slow to be widely accepted. More recently though changing consumer perception and a wider range of available products has created a very real opportunity for any installer willing to sell the benefits of digital technology to customers.

For homeowners, digital mixer showers offer advanced, sophisticated features and controls, guaranteeing a truly satisfying shower experience. Achieving a minimalistic look is made simpler by the fact that the majority of plumbing is concealed and remote precision temperature and flow rate control means the days of stepping into a cold shower are over – the very height of luxury!

There are significant savings to be made too. It is well known that showers use far less water than baths but there is still some room for improvement in terms of water saving features on traditional showers. Digital mixer showers offer precise control of water flow and therefore this feature makes them an attractive proposition for the more environmentally aware consumer. There are savings to be made in terms of installation too.

As the digital mixer can be sited remotely, in the loft for example, there is no need for extensive excavation work to fit wires and pipes and therefore no need for expensive retiling. This is also a benefit for installers as installation time is greatly reduced and simplified.

Given the current economic climate and the fact that consumers are now being much more careful with money, it could be easy to assume that the cost of digital technology will be too prohibitive for many. However, that is not the case with the new Creda Digimix digital mixer shower. The new Digimix brings together the very latest in shower design, styling and performance at an affordable price.

Fully thermostatic, this stylish digital mixer shower provides the ultimate in convenience and control through a wireless remote control, which can be used up to 10m away from the base unit. Incorporating an LCD display, there are three programmable memory options available, which can be set to an individual’s preference and guaranteeing the perfect shower temperature and flow rate every time.

The remote control will signal when the shower has reached the desired temperature. The remote control can be left in the bedroom or placed in a neat wall mounted docking station inside the shower and a clever programmable timer also means that the shower will automatically turn itself off if it is left on or turned on accidently.

The Digimix is also available in two different variants, ensuring Creda Digimix will suit any system whether that be gravity, combi or high pressure.

Thanks to the many advantages offered by digital mixer showers, such as user friendly functions, compatibility with most types of plumbing systems and ease of installation, it is highly likely that this technology will dominate the thermostatic shower sector in the future. New products, like Digimix, also mean that this technology is now more widely available to a much wider range of customer, offering stylish top end technology at a far more affordable price. Those installers who take the time to familiarise themselves with the latest technology and sell the benefits of digital will soon see the economic rewards themselves.

Related categories:  Shower kit